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Rio de Janeiro. Brasil | Published on: October 14, 2013
Social media pitch
Favela Painting returns to Rio de Janeiro to create the biggest social art project: Painting an entire favela! http://pr.co/p/001bx2
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Favela Painting, an initiative by Dutch art duo Haas & Hahn, has started a Kickstarter campaign to fund their newest and largest project to date, “Back to Rio,” a plan to paint an entire hillside favela in Rio de Janeiro in patterns, rays and bursts of bright colors. To get the project off the ground, and with only 13 days left before their fundraising deadline, the duo has turned to the public for contributions. By donating to the project on Kickstarter, you can be a part of this unique, incredible project to paint an entire favela.

Favela Painting was founded in 2005 by friends Jeroen Koolhaas (Haas) and Dre Urhahn (Hahn), as a product of their experiences in Brazil during work filming an MTV documentary about hip hop culture in the notorious slums of Rio de Janeiro. Inspired by the positive attitude, spirit and creativity of the favela residents, they soon came up with an idea: to work with locals to create large-scale artwork by and for the community. They have since created numerous striking artworks in Rio de Janeiro, collaborating with local people to use art as a tool to inspire, create beauty, combat prejudice and attract attention.

The duo’s third project, “Praça Cantão,” featured a burst of colorful rays stretching over 34houses and 7000 square meters of favela hillside, including the local samba school. CNN, as a result of the project, named Rio “one of the 10 most colorful places in the world.” To complete the project, favela locals were instructed on everything required to complete the job, and received an education as well as a paycheck.

“It is our dream to paint an entire favela and realize a social artwork of unprecedented size in a positive way. The project will create pride, optimism, jobs and attention for favelas and their residents. The locals will be trained and deployed to actually complete the paintings themselves.The project will bring together an entire neighborhood in support of their own community and transform it into a living piece of art. We want to create a monument that reflects the colorful spirit of the favela inhabitants.”

Funding for this project, including payment for workers, will be mostly crowd-sourced through Kickstarter. Favela Painting has estimated it needs $100,000 in order to realize this special project, and help the local community and youth participate in creating the largest artwork of all time. It has thus far raised approximately $32,108. With just 13 days to go, those looking to help, contribute, and participate should do so through the “Back to Rio” Kickstarter, where rewards for contributing range from receiving a paintbrush used by the crew, to being received as the guest of honor at a BBQ in colorful Vila Cruzeiro, Rio de Janeiro.

The Back to Rio campaign was launched by the Dutch Consulate in New York in conjunction with the Minister of Foreign Affairs on September 23, 2013. The campaign runs from September 23 to October 31, 2013. Donations of any size are welcome and encouraged, starting from as little as $1.


Update: On the 31st of October 2013 the Back to Rio project received funding with the help of 1711 backers via Kickstarter and raised $116,655 to start the first phase of the project of painting an entire hill in de communidade of Rio de Janeiro, Brasil. The start of the project will take place April 2014. Until that time team Favela Painting are in the pre-production of the fourth Favela Painting project. For the project description please visit the project page here.

Note:
If you would like to donate with paypal, please use favelapainting.tictail.com.
Holders of Dutch bankaccounts can use IDEAL on favelapainting.geef.nl.
(these donations are final and the corresponding amount will be transfered daily to the Kickstarter campaign)

All photo's should be credited with:
Haas&Hahn for www.favelapainting.com, except for Rio Cruzeiro, Japanese river: Haas&Hahn for www.favelapainting.com design by Rob Admiraal